![]() This results in heterogeneous classifications in the literature and different data extraction strategies, which in turn entails the presence of items that some will regard as “false positives” or “false negatives”. This will enable food industries to provide information to consumers as well as ascertain how much they enjoy the product.Ībstract : The current definitions of interjections and onomatopoeias, which are mainly based on semiotic criteria (interjections are indexes, onomatopoeias are icons), are seemingly not precise enough to draw up a list of items belonging to these categories. This study reaches out to food industries on the need to find the most consistent and pleasurable sound associated with their products. For the light dimension, “Ahhh” diminishes the perception of light, thus creating the idea that the drink is high in calories. Onomatopoeias motivated the experience of a less fulfilling beverage, which had the strongest effect on “Fizz” condition. Results show that the healthful concept is defined in two dimensions: fulfilling and light. Beverage color, a within-subject variable, was grouped as green, yellow, red, and control. ![]() Grouping was done according to onomatopoeia variables as follows: “Fizz,” “Glup,” “Ahhh,” and control. The study is a 4 x 4 mixed-model experiment. This research contributes to the literature on the use of sound symbolism for analysis of the influence of onomatopoeias as packaging information that influences the expected healthfulness of a bottled drink. Auditory cues could serve to inform consumers about the expected experience with food and thus could signal the sensory experience of a healthy product. However, understanding healthfulness may be difficult because, in some cultures (i.e., the U.S.), individuals assume that unhealthy equals tasty, an association that does not hold in other contexts (i.e., France). The consumption of healthful foods is relevant for the well-being of society. Our analysis extends to multimodal and cross-modal communicative behaviours and should therefore pave the way for further investigation of the interface between verbal and non-verbal communication. What is communicated by the use of onomatopoeia is both vague and context-dependent: it amounts to what relevance theorists call an impression rather than a determinate meaning. We argue that ononomatopoeia involves the exploitation of resemblances, and that the non-arbitrary relationship between sound and meaning is a result of the communicator’s attempts to recreate his sensory experience using sounds which provide a faithful enough representation of his experience. Our main claim is that onomatopoeia falls on the showing-saying continuum (Wharton 2009), and involves elements of both showing and saying, contributing to relevance by providing direct evidence for some of the meaning it communicates. In this study, we focus on onomatopoeia as a communicative phenomenon, considering what the use of onomatopoeia communicates, and how it is communicated. However, while such approaches provide rich descriptions of onomatopoeia, they have generally paid little attention to the role of onomatopoeia in communication. The study of onomatopoeia is often approached through theories of sound symbolism. ![]() ![]() Onomatopoeia is typically described as involving the use of words which imitate sounds.
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